This year, adventurers are finally seizing the moment and ticking off those bucket list trips, according to the travel experts at AAA Washington. So, dust off your suitcase, gather your wanderlust and set forth on that epic journey you’ve been dreaming about for far too long.
Here, Michelle Glass, VP of Travel at AAA Washington, explores nine travel trends you can expect for your travel adventures this year.
Europe’s Irresistible Allure
Despite crowded summer hotspots, Europe remains a highly sought-after destination. Post-pandemic, Italy and Greece are drawing travelers with their captivating histories, breathtaking landscapes and vibrant cultures. Be sure to book your trips as early as possible to get the best deals and occupancy and consider the shoulder season of September and October for milder weather and fewer crowds.
Airport Challenges
Travelers will continue to face long security lines at airports, making pre-check programs like TSA Pre-Check or Global Entry more critical than ever to ensure smooth flying.
Splurging on Luxuries
This year, travelers are not skimping on budgets signaling a shift toward embracing elevated travel experiences and making up for lost time. Travelers are more willing than ever to upgrade their airline seats, hotel rooms and cruise cabins, with top-level accommodations being the first to sell out on many cruise lines.
The Joy of Anticipation
Travelers are increasingly planning and booking multiple trips simultaneously, giving them something to look forward to.
Pre-Pandemic Booking Patterns
In 2023, travelers regained confidence in planning their journeys further in advance and taking trips that had been put on hold.
Embracing spontaneity
2023 saw an additional surge in last-minute bookings with an “I’m not going to wait, let’s go now” mentality becoming more common. This will continue into 2024 and beyond.
Continuous Growth of Multi-Generational and Solo Travel
Travelers are not only prioritizing making cherished and unforgettable memories with loved ones but are increasingly empowered to go solo to experience destinations on their terms.
Prioritizing Sustainability
A survey by AAA Washington revealed that most travelers find sustainability an essential consideration when making travel choices, demonstrating that sustainability is an increasingly important factor in travel planning.
Adventurous Spirit Soars
The thirst for adventure is flourishing! Expedition travel continues to expand as travelers seek fresh and exhilarating experiences. This and solo travel make for an unforgettable trip with new friends.
The Rise of Travel Advisors
In an ever-changing world, the value of travel advisors has soared. According to the American Society of Travel Advisors (ASTA), 50 percent of travelers recognize the immense benefits of working with one. From the ease of booking to having support if things go sideways, travel advisors are in for 2024!
Which travel trend speaks to you the most this year?